Spinnovation owns and grows Spartan, Rizz and LiT, established names in bicycles, scooters, skates, skateboards and ride-ons. Over 1 million bicycles sold since 2009, stocked today by retailers from Walmart to Carrefour. Proven brands that earn their place on your shelf.
Stocked by leading retailers worldwide
Over 1 million Spartan bicycles sold. Rizz selling at pace through Toys R Us. LiT now in its third year across three continents. Not a pitch, but a proven retail history.
One owner covering the whole wheeled aisle under three brands built to sit together, replacing a shelf of unrelated suppliers with a single relationship.
We own every brand, trademark and roadmap, and put design, QC and finished marketing content behind each one. What you range, no competitor can copy and undercut.
Three owned brands, each with its own segment and proven sell-through. 1M+ Spartan bikes, Rizz at pace in Toys R Us, LiT across three continents. Equity you range with confidence.
The everyday brand: bright, accessible cycling for first-ride to enthusiast, plus scooters, skates and protection. Spartan is a lifecycle brand staying with you from the very first rides all the way to adulthood.
More on Spartan →The high-end line: refined design in muted tones, now spanning cycles, scooters, tricycles and helmets. Launched in Toys R Us UAE and expanding at pace.
More on Rizz →Our light-up line: signature LED tech across the whole range, and we got there first. Live in South America, the GCC, South Africa, Ukraine, Romania and Turkey.
More on LiT →A retail-ready lineup across every wheeled category, segmented to fill your assortment and merchandise cleanly together.
Bright, durable bikes across learning, neighborhood and exploration stages.
Easy-ride, safety-focused scooters in high-appeal colorways.
Roller skates and skateboards built and sized for younger riders.
Ride-on toys that anchor the pre-school wheeled segment.
Helmets, pads and add-ons that drive attachment sales.
Spartan, Rizz and LiT already carry equity, recognition and a retail track record: over a million bikes sold, live in Toys R Us, Makro and Game. That brand strength is what we put behind every partnership, alongside owned trademarks and finished marketing content.
The difference between filling a shelf slot and ranging a line that keeps selling, with nothing a competitor can copy out from under you.
Our newest developments, on show in Los Angeles
Tell us your market and channel and we'll send pricing, MOQs and the current line sheet.
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