We own and grow wheeled-goods brands that kids love to ride and retailers are confident to stock, built on standout design and reliable delivery.
The name says it plainly enough: we are innovators of things that spin. Across Spartan, Rizz and LiT, Spinnovation brings wheeled products to market that shoppers recognize and retailers trust. We own every brand outright, pairing distinctive design with dependable quality, so each order ships to spec, on time, at the standard our partners expect.
Headquartered in Florida with an office in Dubai, we serve importers, distributors and retailers across global markets. Over one million Spartan bicycles have sold over the last decade, and our brands sit on the shelves of names including Walmart, Carrefour, Toys R Us, Amazon, Makro and Game.
Over 25 years in consumer goods, specialising in wheeled products. Rajeev drives strategic direction and international expansion across production, operations, marketing and distribution, with a proven record of successful market entry, category leadership and building the teams that deliver it.
Over 15 years scaling brands in the wheeled-goods sector, with an engineering background that turns concepts into product. Co-founded Spartan and grew it into the leading bicycle brand in the GCC, launched CycleSouq.com (the UAE's #1 cycling e-commerce site), and built LiT from the Middle East into South Africa, Turkey and the Americas.
Built to last through real play and to meet the safety standards each market requires.
Color, styling and presentation engineered for shelf impact and conversion.
Ready for big-box volumes and dependable replenishment, season after season.
Range one of our brands and you get far more than product on a pallet. You get established names with owned trademarks and a proven retail history, backed by in-house design that gives each brand its shelf presence and finished marketing content ready to drop into your channels.
Behind that sits the part most brand houses cannot match: deep, long-standing factory partnerships and the know-how to run them. Decades of working hand in hand with our manufacturers means the right product built to the right standard, with the quality control, capacity and dependable replenishment that big-box volumes demand. It is the difference between filling a slot and ranging a line that keeps selling.
Tell us your market and channel and we'll send pricing, MOQs and the current line sheet.
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